Antivirus Compliance Expert

    Antivirus Compliance ExpertAntivirus Compliance Expert. That is a pretty bold statement.

    I can say that because I have in depth experience, knowledge and contacts in the Anitvirus community and have a proven track record of pro-actively addressing the concerns of leading, reputable Antivirus companies in the web and downloadable client space. I am the leader in repairing existing brands, products and websites that are currently labelled as undesirable.

    I personally found the ALOT.com domain, defined all aspects of the new brand, defined the Antivirus Compliance strategy and ultimately delivered the clean ALOT toolbar and homepage solution. I repaired the flagged SuperHoroscopes.com website and worked with McAfee SiteAdvisor to change the RED rating to GREEN to reflect my efforts. I defined and vetted with industry experts the strategy for the cleanup of Screensavers.com (in progress). I have an unblemished track record in this space and am highly confident that I can repeat this process for any challenges that may be in front of your company.

    How will being clean impact the bottom line?

    As a direct result of my leadership, steady product vision and Antivirus Compliance expertise, the ALOT brand significantly outperforms the legacy Starware brand: RPMLU is 62% higher and retention is 14% improved and revenue growth is phenomenal. Every product success metric is up, while the brand is able to provide a clean, virus free and malware-free user experience.

    While it can be very challenging to meet all of the industry requirements, I have the dexterity to meet this challenge all without providing duplicative messaging that will only result in reduced conversion rate and the associated increase in eCPA.

    If your company could use an Antivirus Compliance Expert, please see my resume: Bill Belcamino

Recent Posts

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  • From the Reputation of Malicious Malware to Product Excellence
  • How did I find ALOT.com?
  • Why Replace Starware?
  • Antivirus Compliance Expert

      • About Bill Belcamino

      Antivirus Compliance Expert

      A highly qualified, energetic, technically savvy executive with twelve years of technical leadership and experience in Internet Advertising, Consumer Software and Antivirus Compliance. Possessing outstanding leadership ability with the ability to coordinate, motivate and think outside the box. Adept at working on multiple initiatives in a fast-paced, deadline driven environment while demonstrating long term success. Skills include strong industry predictive skills, effective product planning, complex problem solving, strategic business development, technical negotiations, public speaking and employee motivation.

      Email me at: compliance@belcamino.com

      Full resume: Bill Belcamino

    Product Excellence

    From the Reputation of Malicious Malware to Product Excellence

    The purpose of this site is to chronicle the migration and ultimately the saving of the MIVA toolbar business. Before I took over, the Starware toolbar brand was ubiquitous with the term malware (just do a Google search for Starware). In fact, many of the MIVA downloadable client ...

    How did I find ALOT.com?

    MIVA Direct was looking for a domain name to replace the existing Starware brand. In today's market short, clever and unique names are critical for brand recognition. I am an Exclusive Lifetime Member of DNForum and found the domain ALOT.com was available in the Private Exclusive Sales ...

    Malicious Malware

    Why Replace Starware?

    Starware

    Starware was the flagship brand for MIVA Direct and made a good amount of money, but required a large continuous investment in marketing. Starware unfortunately had a damaged reputation and was flagged by every reputable antivirus company, in fact the name itself sounds very similar to the industry language related to Malware, Adware and Spyware.

    Whether or not Starware deserved its reputation, the perception and reputation are reality. Without a strong motivational leader, who was able to discuss these issues with the larger critics and define a plan to erase and ultimately change perceptions, the company would not have been prepared for future challenges. This is where I came in and saved the MIVA toolbar business.